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JUS Strategy
About

The agency of people whove built from zero.

Fabio Lago · Jeff Mendes/fabio-jeff-jus-strategy.webp — pendente
FoundersFabio Lago·Co-Founder · Strategy & BusinessJeff Mendes·Co-Founder · Marketing & Growth

We don't observe this journey. We live it.

We are Brazilian founders in the United States. We build, run and grow our own companies in this market.

We know the doubts, the risks and the difficulties of earning space, building trust and competing with established players.

That's why our strategies aren't born only from theory. They come from practice and from the solutions we apply every day in our own businesses.

Founders

Two complementary strengths: strategy and business, marketing and growth.

Fabio Lago

01

Co-Founder · Strategy & Business

An executive and entrepreneur with a long corporate career in Brazil, Fabio Lago holds degrees in Advertising and Finance and built his career across large companies and multinational environments, while also developing his own businesses.

Today, in the United States, he runs his own companies and applies his experience in management, strategy, marketing and business development to help Brazilian entrepreneurs build more professional, organized and scalable companies.

His work starts from a simple idea: helping the entrepreneur stop being just an employee of their own company and truly step into the role of CEO.

Jeff Mendes

02

Co-Founder · Marketing & Growth

A Civil Engineer by training, entrepreneur and content creator, Jeff Mendes has built a strong digital presence — hundreds of thousands of followers and deep, hands-on knowledge of communication, social media and audience building.

With business experience in both Brazil and the United States, Jeff combines the perspective of someone who runs his own companies with close, daily contact with the Brazilian community in the US.

At JUS Strategy, he puts his experience in marketing, positioning, content and social media to work for entrepreneurs who want to strengthen their brands, expand their market presence and turn visibility into real business opportunities.

Sectors with special experience
  • Construction
  • Cleaning
  • Roofing
  • HVAC
  • Plumbing
  • Landscaping
  • Painting
  • Home Services
  • Car Rental
  • Architecture
  • Insurance

+ other sectors with ambitious businesses

About JUS

The difference between existing and belonging.

JUS Strategy is a full marketing agency — brand, website, social, traffic and content, all delivered and run by us.

What sets us apart: we are Brazilian founders who have built real businesses in the US. The strategy behind the execution is lived, not theoretical.

Our work is to close the gap between existing in the American market and belonging to it.